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The difference between a mission and a vision

The difference between a mission and a vision

Mission & Vision Mission and vision often get confused.

A company’s mission is a brief description of what it sees as its underlying purpose or raison d’être.

For example, McLaren’s mission is ‘To win the formula one world championship.’

In its early years, Microsoft’s mission was ‘A computer on every desk and in every home’.

The best mission statements:

  • Provide future direction
  • Express a benefit
  • Are motivating to employees
  • Are grounded in reality
  • Are succinct

In contrast, a vision is a picture of where a company aspires to be at some time in the future usually 5-10 years hence. And a statement of strategy is the key steps or strategic thrusts that the company intends to take to turn vision into reality.

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