World Class Know How
020 8390 9972

McVitie’s

McVitie’s

As the largest brand in the mature UK biscuit market, McVitie’s needed to quantify the potential prize from optimising the pricing of its products and individual stock keeping units (SKU’s).

Following a rapid situation analysis and the integration of econometric modelling outputs with internal financial data, the size of the opportunity was quantified at SKU, product and total McVitie’s brand levels.

The findings and recommendations enabled McVitie’s board to take a quick, informed decision as to how best to manage consumer and trade pricing as part of its forthcoming annual budget.

Next case study

To discuss your business critical issue

Please call Paul New on 020 8390 9972 or send a message.

Added value guarantee

Now in its 20th year, Compete to Win is proud to say that no client has ever challenged its no quibble added value guarantee.

Contact

To discuss your business critical issue, please call Paul New on 020 8390 9972 or send a message.

Sitemap

If you are looking for something in particular, please use our Sitemap.