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Forte Hotel Group

Forte Hotel Group

Forte Hotels was underperforming in the market for weekend leisure breaks sold in UK high street travel agents due to a combination of its low market share and high cost base.

A rapid situation analysis of the alternative route to market options quantified the costs, opportunities and risks associated with each option.

The findings and recommendations enabled Forte Hotels’ board to take a quick, informed decision as to how to step change its ability to compete in this important trade channel whilst significantly reducing its cost of sale.

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