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Yoplait Dairy Crest

Yoplait Dairy Crest


Yoplait Dairy Crest operates with a portfolio of premium priced, niche dairy dessert brands and was considering whether to acquire the licence for an additional premium, niche brand.

A rapid situation analysis into the health of the brand under consideration identified a number of opportunities to improve ability to compete by optimising the brand’s positioning, product range and cost base.

The findings and recommendations enabled Yoplait Dairy Crest’s board to take a quick, informed decision as to how best to proceed with the licence acquisition opportunity.

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