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Marketing effectiveness explained

Marketing effectiveness explained

Often in business, the difference between success and failure comes down to marketing effectiveness. And when seeking to improve marketing effectiveness, it is important to consider improvements to three key aspects:

Even without changing the marketing strategy or the marketing plan, marketing effectiveness (i.e. impact in the market) can be improved through better execution, for example through a better call to action, and or superior creative and or more skillful selling and or more consistent deployment of best practices.

When seeking to improve marketing efficiency as measured by return on investment (ROI), a better allocation of monies towards those activities that generate the best ROIs will improve overall ROI. As will the elimination of any loss making marketing activities. Thus, and as is frequently the case, more bang (effectiveness) can be achieved for less bucks (efficiency).

The critical factor to enable improvements to both your marketing effectiveness and your marketing efficiency is to design your marketing plan so that its activities can be measured. Testing is thus a vital and necessary component of every marketing plan.

Some do’s

  • Test small to start with
  • Test and test again and again
  • Retain focus and consistency
  • Keep it simple
  • Seek expert professional help

Some do not’s

  • Spend unless you can measure both impact and ROI
  • Over rely on one marketing activity
  • Spread the jam too thinly
  • Forget it costs six times more to win a new customer than its does to retain an existing customer

To discuss your business critical issue

Please call Paul New on 020 8390 9972 or send a message.

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To discuss your business critical issue, please call Paul New on 020 8390 9972 or send a message.

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