Total shareholder returns (TSR) explained
![ShareholderReturns](http://www.competetowin.co.uk/wp-content/uploads/2012/05/ShareholderReturns-246x300.jpg)
For most companies, the change in the share price will usually be a more significant factor than dividends paid in determining TSR. This is because in recent years, the average dividend yield (dividend per share divided by the share price) of FTSE companies has been circa 4% and the extra return necessary to deliver the opportunity cost of equity has to come from share price appreciation. Estimating the opportunity cost of equity is not easy, not least because opinion on the forward market risk premium is divided. Nevertheless, with an August 2014 UK Government 10-year ‘risk free’ bond rate of circa 2.5%, the opportunity cost of equity for the average FTSE company in August 2014 is probably in the range of 7.5%-10.5% (i.e. 2.5% risk free plus 5-8% market risk premium). If we assume for convenience that the opportunity cost of equity is 10%, and that the average FTSE company were to maintain a 4% dividend yield, the required increase in the share price to deliver the cost of equity would be 6%. Because shareholders expect to receive at least the cost of equity each and every year, the share price of the average company will have to increase by 6% each and every year merely to meet shareholders’ minimum expectations. This means doubling the share price every 12 years merely to maintain shareholder value. Anything less and shareholder value will be destroyed. Value creation is a tough master to serve.
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