World Class Know How
020 8390 9972



Compete to Win is a strategic planning and troubleshooting consultancy that works with blue chip consumer companies. Compete to Win helps boards take quick informed decisions that step up ability to compete and deliver improved market and financial performance. Discover more by viewing some short case studies and testimonials, Uniquely, Compete to Win operates with a no quibble added value guarantee.

Working collaboratively


Unlike most consultants who prefer to work at arms-length and sell-in a solution, Compete to Win works collaboratively with you and your team to enable you develop your own solution to your business critical issue. By actively engaging you, we ensure you own the solution and consequently are highly motivated to drive the implementation with commitment, passion and pace. Sold-in solutions rarely succeed due to a lack of internal ownership and poor implementation.

Bridging the skills chasm

Compete to Win bridges the skills chasm between marketing and finance. It delivers by integrating blue chip marketing analysis and insight with blue chip financial rigour and realism.

Know how

Compete to Win has world class know how in six key areas to address a variety of business critical issues that range from the complex and demanding to the basic yet fundamental:

  • Consumer markets
  • Strategic planning
  • Strategy
  • Marketing
  • Finance
  • Practical, pragmatic implementation


Since 1997, Compete to Win has worked with many prestigious blue chip companies. Discover more by viewing some short case studies and testimonials.

Paul New

Paul New founded Compete to Win in 1997. He has nearly 30 years of experience operating at Board level and was previously Marketing Director at United Biscuits and a European Brand Manager at Unilever. Paul has the reputation for being highly practical and the UK’s most financially literate strategic marketer. Paul holds an Economics MA from Cambridge and was elected a Fellow of The Chartered Institute of Marketing in 2001. He has been published on the subject of creating shareholder value and interviewed on BBC Radio 4. Paul lives in Surrey, has two adult children and is a keen cyclist and hiker.

To discuss your business critical issue

Please call Paul New on 020 8390 9972 or 07790 501225 or send a message.

Added value guarantee

Now in its 25th year, Compete to Win is proud to say that no client has ever challenged its no quibble added value guarantee.


To discuss your business critical issue, please call Paul New on 020 8390 9972 or 07790 501225 or send a message.


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