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Dairy Crest

Dairy Crest

Dairy Crest needed to evaluate quickly the potential and costs of a major brand acquisition opportunity.

A rapid situation analysis identified the brand’s potential for innovation, growth and synergies enabling ‘fair value’ to be estimated under a number of scenarios and assumptions.

The evaluation enabled Dairy Crest’s board to take a quick, informed decision as to its level of interest in the acquisition and at what price.

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