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ICI Paints

ICI Paints

ICI Paints needed to evaluate the capabilities of its marketing function at country, regional and global levels.

A series of in-depth interviews with senior managers was complemented by a self assessment competency audit of the entire marketing function worldwide.

The findings and recommendations enabled ICI Paints’ board to take a quick, informed decision on the competencies of its marketing function and where best to focus its investment to build its marketing capability at all levels within its global marketing organisation.

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To discuss your business critical issue, please call Paul New on 020 8390 9972 or 07790 501225 or send a message.

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