Marketing strategy articles
![MarketingStrategy](http://www.competetowin.co.uk/wp-content/uploads/2012/05/MarketingStrategy.jpg)
- Marketing strategy explained – This article explains what marketing strategy is and provides some helpful do’s and do not’s guidance.
- Fundamentals of pricing – This article explores pricing, one of the most critical business decisions to get right, and examines some commonly used pricing strategies.
- Value engineering explained – This article explains what value engineering is and how to analyse and optimise the value versus cost relationship for a product or service.
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