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Norwich Union

Norwich Union

The Marketing Director had a problem with the financial literacy of the marketing department and needed to up skill its capabilities fast in order to ensure marketing efforts and marketing investment were better aligned with the Norwich Union’s strategy.

A rapid situation analysis determined that a focus on helping the Marketing team understand how insurance prices are determined, the economic impact of price changes and a thorough understanding of all the various industry specific financial terminology would deliver most benefit in the shortest time.

A series of highly interactive workshops with numerous examples enabled the Marketing team to transform its financial competence and its ability to interact with the other functional teams within Norwich Union.

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