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Defensive strategy

Defensive strategy

Defensive Strategy

A defensive strategy is one for market leaders and market leaders alone.

The key principles of a defensive are:

  • To have the courage to attack yourself by doing what you currently do ever better.
  • To pre-empt or block strong competitor moves – it usually costs much more to regain market share than to retain it.
  • To avoid price wars – the largest player has both most scope to survive a price war and  destroy its own profitability.
  • To aim for industrial peace – ‘The supreme act of warfare is to subdue the enemy without fighting.’ (Sun Tzu)

Gillette (Mach 2, Mach 3, Mach 3 Turbo, Fusion, etc) and Microsoft (Windows 95, 97, XP, Vista, 7, 8, etc) are master practicioners of the defensive strategy.

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Please call Paul New on 020 8390 9972 or send a message.

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To discuss your business critical issue, please call Paul New on 020 8390 9972 or send a message.


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