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Bonduelle

Bonduelle

Bonduelle, Europe’s largest processor of vegetables, was frustrated by its 30 year struggle to secure critical mass in the UK and wanted to evaluate all of its options.

A rapid situation analysis demonstrated why the prevailing strategy in the UK could not and would not work.

A number of strategic options were then developed and evaluated enabling Bonduelle’s board to take a quick, informed decision as to its best option for its UK business.

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