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International Flavours & Fragrances

International Flavours & Fragrances (IFF), the world’s largest creator of flavours and fragrances, had developed a new patented technology with the potential to revolutionise the key fast moving consumer goods markets within the global fragrance market.

Confronted by various conflicting internal differences of opinion, the project team urgently needed to reach one voice prior to recommending an exploitation plan to the board.

As a result of a war gaming scenario planning workshop, the project team achieved a 100% consensus enabling IFF’s board to take a quick, informed decision as to how to execute its mould breaking innovation.

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