Yoplait Dairy Crest
Yoplait Dairy Crest operates with a portfolio of premium priced, niche dairy dessert brands and was considering whether to acquire the licence for an additional premium, niche brand.
A rapid situation analysis into the health of the brand under consideration identified a number of opportunities to improve ability to compete by optimising the brand’s positioning, product range and cost base.
The findings and recommendations enabled Yoplait Dairy Crest’s board to take a quick, informed decision as to how best to proceed with the licence acquisition opportunity.
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