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Peerius had developed some state of the art up-sell recommendation software for e-commerce web sites and was considering how best to commercialise its mould breaking technology in order to raise the external investment it now needed.

A rapid situation analysis established that there were numerous large, attractive market opportunities which the management team were minded to pursue concurrently. After much debate, Peerius decided to follow Compete to Win’s recommendation and focus on one market, online fashion retailers, in order to build a position of sustainable, defendable competitive advantage.

Peerius has subsequently raised £2m equity and has established a dominant position in personalised up sell recommendations for online fashion retailers with a rapidly growing portfolio of blue chip clients.

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