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Home Connections

Home Connections

After several successful years of new customer acquisitions, Home Connections was struggling to win new business when engaged in competitive tenders.

A rapid situation analysis established the relative strengths and weaknesses of Home Connections product and service offering relative to its competitive set. This analysis identified a number of key differentiating customer benefits which Home Connections was not sufficiently highlighting in its tender submissions.

Having refocused its tender submissions, Home Connections regained its winning form and has consistently enjoyed double digit growth as well as becoming the dominant supplier in its core market, Greater London.

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